Etsy Ads ROAS Calculator.
Check whether your Etsy Ads revenue is profitable after ad spend, Etsy fees and order costs.
Ad performance
Use totals from the same Etsy Ads date range.
Optional. Needed for CPC results.
Advanced options
Only add tax processed through Etsy Payments.
Use this when your listing currency differs from your payment account currency.
Results
Etsy Ads profitability
- ROAS
- 5.00x
- Profit after ads
- $20.70
- Profit margin
- 20.7%
- Break even ROAS
- 2.46x
Revenue divided by ad spend.
Minimum ROAS at these costs.
- Ad cost per order
- $5.00
- Profit per attributed order
- $5.18
- Break even ad spend
- $40.70
- Actual CPCAdd clicks above 0 to calculate CPC.
- Unavailable
- Maximum profitable CPCRequires clicks and positive profit before ads.
- Unavailable
- Normal Etsy fees
- $11.30
- Product and fulfilment costs
- $48.00
- Profit before ad spend
- $40.70
Includes Etsy Ads spend, attributed revenue and current seller fees. VAT on seller fees, refunds and shipping labels are not included.
What ROAS do I need to break even on Etsy Ads?
ROAS is attributed Etsy Ads revenue divided by ad spend. But the ROAS you need to break even depends on the profit available before advertising, not on one universal benchmark.
This calculator estimates the maximum ad spend the attributed orders can absorb after current Etsy seller fees and the product, shipping and other per-order costs you enter. It then converts that amount into break-even ROAS.
ROAS vs profit: why both matter
A strong ROAS can still produce weak profit when product cost, shipping or Etsy fees are high. The results therefore show both return on ad spend and profit after ad spend instead of treating revenue efficiency as the same thing as profitability.
Ad cost per order is also shown so you can compare what Etsy Ads is costing to acquire an attributed order with the amount that order contributes before advertising.
Etsy Ads cost per order and CPC
Cost per order is ad spend divided by attributed orders for the same reporting period. If you also enter the click count, the calculator shows your actual CPC and the maximum CPC the same order economics could absorb before advertising profit reaches zero.
Use revenue, orders, clicks and ad spend from the same Etsy Ads date range. Mixing different reporting periods can make ROAS, cost per order and CPC look better or worse than they actually were.
Frequently asked questions
What is a good ROAS for Etsy Ads?
There is no single profitable ROAS for every shop. Your break even ROAS depends on Etsy fees and your product and fulfilment costs.
Does a high Etsy Ads ROAS always mean profit?
No. Revenue can look strong while product costs, shipping, Etsy fees and ad spend still leave little or no profit.
How do I calculate Etsy Ads cost per order?
Divide Etsy Ads spend by the number of orders attributed to those ads for the same date range.
Can this calculator estimate CPC without clicks?
No. CPC needs a click count. Add clicks from the same Etsy Ads date range to calculate it.
Are Offsite Ads included in Etsy Ads ROAS?
No. This tool models Etsy Ads spend. Etsy treats Offsite Ads as a separate advertising program, so use the Offsite Ads calculator for those attributed orders.
What is break-even ROAS for Etsy Ads?
It is the ROAS where the estimated attributed orders produce enough pre-ad profit to cover the ad spend but no additional profit remains after advertising.
Why can a high ROAS still be unprofitable?
ROAS compares revenue with ad spend only. High product cost, shipping and Etsy fees can leave too little pre-ad profit for the advertising spend.
Related Etsy tools
Fee sources: Etsy Fees · Etsy Payments · Regulatory fees · Offsite Ads