Etsy Reverse Pricing Calculator.
Start with the net profit you want to keep on each Etsy order and work backwards to the minimum listing price needed after the supported fees and seller costs you enter.
Target profit pricing
Find the listing price required to keep your chosen net profit after fees and costs.
Enter a valid target profit.
Leave blank only when this cost is genuinely zero.
Your actual seller-paid shipping cost.
Advanced options
Only enter tax that is part of the payment-processing base for your order.
Required listing price
Enter valid values to calculate the result.
Includes current Etsy fees for the selected seller country. Actual charges can vary by order and account.
What Etsy price do I need for a target profit?
Instead of starting with a selling price and seeing whatever profit is left, enter the net profit amount you want to keep. The calculator searches for the minimum cent-level listing price that covers the applicable Etsy fees, your per-order costs and that target profit.
This is useful when you know what each order must contribute to the business but do not yet know the listing price required to get there.
Shipping revenue and shipping cost are separate
Buyer-paid shipping can add order revenue and affect applicable fee bases. The amount you actually pay for postage is a seller cost. Enter them separately so a paid-shipping listing and a free-shipping listing are not treated as the same economics.
Product cost, packaging, labour and other per-order expenses should also be included when you want the target profit to mean profit after those costs rather than profit before fulfilment.
Target profit vs target profit margin
Target profit is a fixed currency amount, such as $20, £15 or A$30 per order. Profit margin is a percentage of revenue. This calculator solves specifically for the fixed amount you want left after fees and costs.
For a percentage margin target, use the main Etsy Fee Calculator. For a free-shipping price built around a target margin, use the Etsy Free Shipping Price Calculator.
Frequently asked questions
How do I price an Etsy item for a specific profit?
Enter the target net profit and the seller costs you expect on the order. The calculator works backwards through the applicable supported Etsy fees to find the minimum listing price that reaches the target.
Does the reverse price include Etsy fees?
Yes. It includes the supported Etsy fee components that apply to the seller country and options you choose, along with the costs you enter.
Is target profit the same as profit margin?
No. Target profit is a fixed currency amount left after fees and costs. Profit margin is net profit divided by revenue and expressed as a percentage.
Can I include shipping charged to the buyer?
Yes. Enter buyer-paid shipping separately from the shipping cost you pay so revenue and fulfilment cost are estimated correctly.
Can Offsite Ads change the required listing price?
Yes. If an order is subject to an Offsite Ads fee, the listing price needed to keep the same fixed target profit can increase.
Should I include labour and packaging in reverse pricing?
Include them when you want the target profit to remain after those real per-order costs. Leaving them out means the result is only profitable before those omitted costs.
When should I use this instead of the Etsy Fee Calculator?
Use Reverse Pricing when you know the net profit amount you want but do not know the price. Use the Fee Calculator when you already have a selling price and want to inspect fees, profit or margin.
Related Etsy tools
Fee sources: Etsy Fees · Etsy Payments · Regulatory fees · Offsite Ads